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Why should your company know how to produce its own online training?

Why should your company know how to produce its own online training?

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Digital learning has become a strategic part of organizational development. Even so, a large number of companies have a timid approach to using this resource, with little training and few updates. One of the reasons for this is an outdated model of project contracting, largely based on bureaucratic outsourcing with high-cost companies.

But it doesn’t have to be that way. Below, we’ll cover three current demands that every company faces and show you how having an in-house team will help you achieve these goals.

Current demand 1: speed

Nowadays, learning is being updated at an ever-increasing rate. The idea of hanging up a diploma and considering yourself prepared is a thing of the past. We live in an era of constant learning, always recycling and updating our knowledge and skills.

Is your learning strategy prepared for the pace of updating required today?

With an in-house production team, you have immediate access to project development, without negotiating or hiring third parties. Additionally, depending on the subject, you can involve professionals who are already familiar with the topic, speeding up the progress of the project.

Current demand 2: cost reduction

As a consequence of what we discussed above, we live in a reality in which learning actions are continuous, so for this to happen, they need to be economically viable. There is no point in investing in an online course, video class, game or app if it does not offer a good cost-benefit ratio.

Instead of a few high-cost projects, how about offering many low-cost projects?

With an in-house production team, your company reduces project costs by using its own labor. Logically, there will always be a cost, but most of the time, producing in-house represents a reduction in costs compared to external production.

Current demand 3: high quality training

Low-cost projects have a clear mission: to prove their quality. And this is possible today, thanks to the abundance of resources available. Tools such as iSring, Articulate Storyline, Articulate Rise and even Adobe Captivate offer a toolkit that goes beyond the technical solution, encompassing graphic design and instructional design.

How about combining low cost and high quality? Nowadays it is possible.

In-house produced courses can be very good. The tools currently offer features that allow you to create a professional look even with entry-level teams.

Conclusion

Any manager involved in people development should consider the possibility of producing their online training internally. In addition to being a means that meets the speed at which learning needs to be disseminated today, it is also very interesting in terms of cost reduction. All this without neglecting quality, which is increasingly improved thanks to the resources offered by authoring tools, which allow high-quality content to be delivered quickly and at reduced costs. About the author:

Eduardo Leopold is the founder of e-LearningPRO and specialist in digital learning and technologies for human capital. 

Disseminates good practices in online training Instagram and YouTube.

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