Less than 20 years passed from the popularization of desktop computers, replacing typewriters, to cloud solutions supported by neural networks.

Since then, we have had the convenience of laptops, the end of dial-up connections, the arrival of 3G, 4G and 5G, the spread of mobile devices, innovations in Big Data, virtual servers, software as a service... And these are just some of the countless changes that IT has brought to companies' daily lives!

The problem is that both organizations and technology itself are living organisms that are constantly evolving. As a result, legacy systems that made sense in 2008 are no longer as useful in 2018. Likewise, management solutions that did not include scalability among their virtues have become useless in an age where almost everything is in the cloud.

Thus, what was supposed to be a lever has become an obstacle: systems integration is now a critical factor in the IT infrastructure of modern corporations.

But why do companies have so much difficulty in unifying their computer systems? Let's now understand the problems arising from this corporate Tower of Babel!

Efficiency gaps in companies without systems integration
Let's be honest: what's the point of implementing an ERP in your business if the data generated by this software is not exported to your tax solutions? If this deficiency continues to force the accountant to calculate taxes in Excel and enter registration data manually, what's the point of bringing a business management system to your organization?

In practice, there are many examples of melancholic routines caused by the lack of synergy between computing solutions. This is the case of the time wasted by employees who close deals in one environment, rush to another layout to sign the contract and only then return to the initial system to attach the document.

That's right: a huge waste of energy, focus and work hours.

What can we say about the IVR of many customer service centers, which require consumers to enter their CPF number, address and telephone number, and then, at the beginning of the personal service, have to enter all this information again? Do you think this is productive?

Understand that the ultimate goal of relying on corporate technology is to provide dynamism to business, mobility in closing contracts, synchronization of information between all departments, reduction of communication failures and reduction of errors due to automation.

If a company grows by implementing new systems but neglecting their integration, the point of investing in IT is lost and the organization returns to being as competitive as it was in the bygone era of typewriters, FAX and Telex. Could it be that your company is suffering from this deficiency?

Main benefits of systems integration
Harmonizing the data that flows through your company results in a world of advantages. We list some of the main ones below. Check it out!

End of communication failures
Imagine if the negative collection department received a customer who had already paid off their debts with the financial sector. With systems integration, this type of error simply ceases to exist.

Increased productivity
With a system like Salesforce integrated with an e-signature platform, contracts can be signed within the CRM environment itself.

To make this virtue less abstract, just remember that DuPont increased its internal CRM use by 300% with the implementation of DocuSign, the most important electronic signature tool on the market.

Error reduction thanks to automation
If your ERP exports sales data to your accounting management solutions (which, in turn, are capable of calculating tax amounts automatically), the chances of inconsistencies are significantly reduced.

One example is the current difficulty faced by accountants in adapting to the confusing methodology for calculating the new ICMS in interstate transactions. Thanks to the automation of calculations, those who work in companies with systems integration do not have to deal with formulas with multiple tax rates.

Intelligent management of production, sales and inventory
Integrating systems means closing sales with negotiations automatically generating reductions in the inventory system. Integrating means having commercial goals managed in real time through Business Intelligence solutions linked to the company's ERP. Integrating means keeping the agenda of a marketing meeting in Google Drive, being able to export it directly to the organization's CRM when necessary.

Integrations of an electronic signature platform
Is your company not exactly a model of integration? There is still time! In this scenario, a first step to providing this operational intelligence in your work routines is to adopt electronic signatures, which must be integrated with your most important systems.

A platform like DocuSign can communicate via Application Programming Interface (API) with over 600 different applications, allowing you to, for example, sign a procurement contract directly from SAP Ariba, speeding up and making your supply chain workflow more efficient. But the advantages of this system integration solution go far beyond the purchasing area!

A company that uses electronic signatures integrated with Salesforce, for example, can measure how many signatures were closed in a sales month, all directly in the CRM.

You can also ensure a truly secure digital seal in Office 365/Dynamics, as well as include your signature in PDF email attachments.

Finally, with this system integration offered by DocuSign, you can even send documents for signature directly from Gmail and Google Drive. Doesn’t that sound ideal?

Ultimately, harmonizing resources and data allows the company to sell from anywhere, approve marketing campaigns at any time, and sign contracts without leaving its ERP or text editor.

All of this is done electronically, without paper, without office supplies, without notary fees and, of course, without the (harmful) waste of time involved in consolidating a traditional contract.

Do you now understand the importance (and urgency) of bringing systems integration into your organization's day-to-day activities? Take the opportunity to learn more about the DocuSign + Salesforce integration and truly enter the era of digital business!

To learn more about DocuSign solutions, contact comercial@software.com.br or call (11) 3665-8550 to request a presentation.